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Chartered Institute of Marketing |
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Introductory Certificate in Marketing |
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Introduction
The Introductory Certificate in Marketing will take six months to complete. At the end of the course, the students are required to submit 2 written assignments and will be sitting for a computer-based assessment. |
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Programme Structure:
In the Introductory Certificate in Marketing there will be only one paper that the students will have to go through in which the following topics will be covered during the duration of the course. |
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The Tools of Marketing |
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Marketing & the Changing Environment |
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Marketing in Context |
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Understanding Customer |
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| Entry requirements |
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Aged 17 and above |
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Min – 3 credits in SPM/SPVM, O’Levels or equivalent |
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Credit in English language/ IELTS 6.0 Band |
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No previous marketing experience or knowledge required. |
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Exemptions:
NO EXEMPTIONS are available at Introductory Certificate in Marketing |
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